Tenerife is expecting a 77% increase in UK tourists in the first nine months of 2025.
The projected increase for 2025 follows a near 10% rise last year to over 2.5m UK visitors.
Additional airlift, including new flights from Bournemouth with Jet2 and from Cardiff with Ryanair, has provided 13% more seats this winter, and bookings to Tenerife for the last quarter of this year alone are up 41% over the same period of 2023.
The growth in visitor numbers suggests that British holidaymakers haven’t been put off by ongoing over-tourism protests across the Canary Islands, including in Tenerife.
Tenerife is the most popular of the Canary islands, accounting for almost 45% of traffic from the UK in the first nine months of this year. However, Dimple Melwani, CEO of the Tenerife Tourism Corporation (pictured above) denied the island was suffering from overtourism and she insisted the recent demonstrations were not aimed at tourists, instead she claimed the protestors were ‘seeking a change in the tourism model’.
“We do not support the radical actions of some minority groups who reject visitors, as tourists are not the cause of the problems,” she said. “The Canary Islands do not suffer from tourist overcrowding like other Mediterranean destinations.”
Dimple said that in 2023, the Canary Islands received 16,210,910 tourists – compared to 15,115,708 in 2019 – which were evenly distributed throughout the 12 months of the year, with no single month accounting for more than 10% of the annual total.
She said Tenerife was ‘reinforcing’ its strategy to become a ‘quality’ destination, offering ‘first class’ services, as well as focusing on sustainability and digitalisation, to attract higher-spending visitors.
This year, the island has implemented various initiatives that integrate technologies such as AI and big data to improve the visitor experience and optimise resource management, added Dimple.
“We are committed to improving our tourism offer, focusing on quality and optimising the destination’s tourism spaces. In this regard, we will continue with the rehabilitation of the hotel infrastructure to ensure that our services meet the highest standards of excellence,” she said.
“In addition, we will continue to develop our current initiatives, which will be decisive for the future. We will update the marketing plan, identifying and rejuvenating traveller profiles, so that they can enjoy the island as a destination for outdoor sporting activities, gastronomy or traditions: a destination in which to live an infinite number of unique experiences.”
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The projected increase for 2025 follows a near 10% rise last year to over 2.5m UK visitors.
Additional airlift, including new flights from Bournemouth with Jet2 and from Cardiff with Ryanair, has provided 13% more seats this winter, and bookings to Tenerife for the last quarter of this year alone are up 41% over the same period of 2023.
The growth in visitor numbers suggests that British holidaymakers haven’t been put off by ongoing over-tourism protests across the Canary Islands, including in Tenerife.
Tenerife is the most popular of the Canary islands, accounting for almost 45% of traffic from the UK in the first nine months of this year. However, Dimple Melwani, CEO of the Tenerife Tourism Corporation (pictured above) denied the island was suffering from overtourism and she insisted the recent demonstrations were not aimed at tourists, instead she claimed the protestors were ‘seeking a change in the tourism model’.
“We do not support the radical actions of some minority groups who reject visitors, as tourists are not the cause of the problems,” she said. “The Canary Islands do not suffer from tourist overcrowding like other Mediterranean destinations.”
Dimple said that in 2023, the Canary Islands received 16,210,910 tourists – compared to 15,115,708 in 2019 – which were evenly distributed throughout the 12 months of the year, with no single month accounting for more than 10% of the annual total.
She said Tenerife was ‘reinforcing’ its strategy to become a ‘quality’ destination, offering ‘first class’ services, as well as focusing on sustainability and digitalisation, to attract higher-spending visitors.
This year, the island has implemented various initiatives that integrate technologies such as AI and big data to improve the visitor experience and optimise resource management, added Dimple.
“We are committed to improving our tourism offer, focusing on quality and optimising the destination’s tourism spaces. In this regard, we will continue with the rehabilitation of the hotel infrastructure to ensure that our services meet the highest standards of excellence,” she said.
“In addition, we will continue to develop our current initiatives, which will be decisive for the future. We will update the marketing plan, identifying and rejuvenating traveller profiles, so that they can enjoy the island as a destination for outdoor sporting activities, gastronomy or traditions: a destination in which to live an infinite number of unique experiences.”
The post Brits continue to flock to Tenerife, despite over-tourism protests appeared first on Travel Gossip.
Continue reading...
