The average age of cruise passengers has fallen 11 years since 2019, according to cruise specialist cruise.co.uk.
It said that based on bookings made so far this year for almost 500,000 passengers it had deduced that the average age is 55, compared to 66 in 2019.
Reasons for the decrease include the growing trend for multi-generational travel and cruise’s growing appeal to younger audiences, driven by new ships featuring family-friendly attractions and itineraries showcasing destinations worldwide, it said.
Cruise.co.uk’s online-only sister company, Seascanner, has also seen a decrease in its average booking age, with passengers booked in 2024 averaging 42 years, three years younger than in 2022.
Seascanner was launched three years ago to cater for younger passengers.
Cruise.co.uk Managing Director Tony Andrews said: “These findings are clear evidence of cruise’s growing appeal to a wider audience.
“As new ships and itineraries emerge, passengers of all ages are discovering that a holiday at sea offers a host of one-of-a-kind experiences, both onboard and ashore, with activities designed to appeal to all tastes.”
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It said that based on bookings made so far this year for almost 500,000 passengers it had deduced that the average age is 55, compared to 66 in 2019.
Reasons for the decrease include the growing trend for multi-generational travel and cruise’s growing appeal to younger audiences, driven by new ships featuring family-friendly attractions and itineraries showcasing destinations worldwide, it said.
Cruise.co.uk’s online-only sister company, Seascanner, has also seen a decrease in its average booking age, with passengers booked in 2024 averaging 42 years, three years younger than in 2022.
Seascanner was launched three years ago to cater for younger passengers.
Cruise.co.uk Managing Director Tony Andrews said: “These findings are clear evidence of cruise’s growing appeal to a wider audience.
“As new ships and itineraries emerge, passengers of all ages are discovering that a holiday at sea offers a host of one-of-a-kind experiences, both onboard and ashore, with activities designed to appeal to all tastes.”
The post Cruise passengers are getting way younger, according to specialist agent appeared first on Travel Gossip.
Continue reading...
