EasyJet has entered into a new partnership with TUI-owned global tours and activities business Musement.
The tie-up will allow the airline to sell passengers excursions, activities and entrance to attractions in hundreds of destinations.
Its holiday arm, easyJet holidays, has had a similar partnership with Musement since 2022.
As part of the partnership, Musement has developed a new digital platform, which is integrated with the easyJet website and allows customers to book experiences in all of the airline’s destination on the easyJet app.
Alternatively, they can book via a dedicated website, activities.easyjet.com.
EasyJet Proposition & Innovation Director Russell Braterman said: “We are always looking for ways to make great value travel even easier for our customers with our unrivalled short-haul European network offering over 1000 routes across 35 countries, and by partnering with Musement our customers are able to explore all the best local experiences these fantastic destinations have to offer.”
Musement Chief Commercial Officer Nishank Gopalkrishnan added: “Our collaboration with easyJet holidays has been excellent and I am now delighted we will expand this partnership to support the wider easyJet organisation and offer our incredible portfolio of excursions, activities and attraction tickets to all easyJet customers.”
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The tie-up will allow the airline to sell passengers excursions, activities and entrance to attractions in hundreds of destinations.
Its holiday arm, easyJet holidays, has had a similar partnership with Musement since 2022.
As part of the partnership, Musement has developed a new digital platform, which is integrated with the easyJet website and allows customers to book experiences in all of the airline’s destination on the easyJet app.
Alternatively, they can book via a dedicated website, activities.easyjet.com.
EasyJet Proposition & Innovation Director Russell Braterman said: “We are always looking for ways to make great value travel even easier for our customers with our unrivalled short-haul European network offering over 1000 routes across 35 countries, and by partnering with Musement our customers are able to explore all the best local experiences these fantastic destinations have to offer.”
Musement Chief Commercial Officer Nishank Gopalkrishnan added: “Our collaboration with easyJet holidays has been excellent and I am now delighted we will expand this partnership to support the wider easyJet organisation and offer our incredible portfolio of excursions, activities and attraction tickets to all easyJet customers.”
The post EasyJet announces partnership with TUI-owned Musement appeared first on Travel Gossip.
Continue reading...
