EasyJet holidays has made a formal commitment to invest in Greek tourism development over the next four years.
The easyJet group signed an agreement at World Travel Market London with the Hellenic Republic Ministry of Tourism and the Greek National Tourist Office for a new four-year partnership starting this winter.
The cooperation will include online and offline marketing by easyJet holidays for Greece touristic destinations, and support from the Ministry of Tourism on campaigns launched, and authorisation to use its promotional material.
EasyJet is the biggest carrier from the UK to Greece and operates just under 1.6m seats to Greece annually from all its markets with 136 routes to 14 Greek destinations, including Kos, Corfu, Crete and Rhodes.
The agreement was officially signed at WTM on Tuesday, by easyJet Holidays CEO Garry Wilson and Minister of Tourism Olga Kefalogianni.
EasyJet holidays and Hellenic Republic Ministry of Tourism will hold periodic meetings during the long-term commitment to evaluate, discuss and review the ongoing partnership.
Gary said: “I’m delighted to sign our official commitment to cooperate with the Hellenic Republic Ministry of Tourism and Greek National Tourist Office until 2028. Greece is one of our most loved destinations, so we’re pleased to support its growth ambitions. I look forward to seeing a successful outcome to our partnership.”
Olga said: “The memorandum of understanding with easyJet and easyJet holidays underscores Greece’s commitment to forging impactful partnerships with organisations that share our ethos and forward-looking vision.”
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The easyJet group signed an agreement at World Travel Market London with the Hellenic Republic Ministry of Tourism and the Greek National Tourist Office for a new four-year partnership starting this winter.
The cooperation will include online and offline marketing by easyJet holidays for Greece touristic destinations, and support from the Ministry of Tourism on campaigns launched, and authorisation to use its promotional material.
EasyJet is the biggest carrier from the UK to Greece and operates just under 1.6m seats to Greece annually from all its markets with 136 routes to 14 Greek destinations, including Kos, Corfu, Crete and Rhodes.
The agreement was officially signed at WTM on Tuesday, by easyJet Holidays CEO Garry Wilson and Minister of Tourism Olga Kefalogianni.
EasyJet holidays and Hellenic Republic Ministry of Tourism will hold periodic meetings during the long-term commitment to evaluate, discuss and review the ongoing partnership.
Gary said: “I’m delighted to sign our official commitment to cooperate with the Hellenic Republic Ministry of Tourism and Greek National Tourist Office until 2028. Greece is one of our most loved destinations, so we’re pleased to support its growth ambitions. I look forward to seeing a successful outcome to our partnership.”
Olga said: “The memorandum of understanding with easyJet and easyJet holidays underscores Greece’s commitment to forging impactful partnerships with organisations that share our ethos and forward-looking vision.”
The post EasyJet holidays signs four-year deal with Greek Ministry of Tourism appeared first on Travel Gossip.
Continue reading...
