The First Choice name has been resurrected, as a holiday and experience booking platform for younger travellers.
First Choice launched in the mid-1990s and became one of the ‘big four’ travel companies, before it was bought by rival TUI in 2007 and became an all-inclusive brand.
It’s now been relaunched as a holiday booking platform, firstchoice.co.uk, aimed at younger people who put trips together independently.
Among holiday options available are backpacking experiences, no-fly holidays, and overseas activities.
The post First Choice name makes a comeback appeared first on Travel Gossip.
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First Choice launched in the mid-1990s and became one of the ‘big four’ travel companies, before it was bought by rival TUI in 2007 and became an all-inclusive brand.
It’s now been relaunched as a holiday booking platform, firstchoice.co.uk, aimed at younger people who put trips together independently.
Among holiday options available are backpacking experiences, no-fly holidays, and overseas activities.
The post First Choice name makes a comeback appeared first on Travel Gossip.
Continue reading...
