Fred. Olsen Travel has opened a multi-brand concept store with sponsorship from multiple Carnival brands.
Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn have agreed a three-year deal to support the Hampshire store.
In return, the brands will receive in-store branding, marketing and dedicated promotions.
It is the third concept store for Fred. Olsen Travel following the opening of its Eastbourne shop in June last year and its second in Worthing in January.
Cunard Director of UK Sales Tom Mahoney: “The opening of this new concept store will strengthen our partnership with Fred Olsen Travel. This dedicated high street space brilliantly showcases the exceptional cruise experiences our brand is known for and it is fantastic to have so many adventures at sea on display here in Hampshire, just a short drive from our UK headquarters in Southampton.
“This collaboration highlights the innovation that exists in the cruise sector and shows that the future is bright for high street retail agencies.”
Fred. Olsen Travel Director of Retail Paul Hardwick said: “We are delighted to be opening our newest concept store in Ringwood, Hampshire, supported by the Carnival brands.
“Cunard were instrumental in bringing this opportunity together, which further strengthens our great partnership with all of the Carnival brands.
“We feel strong collaborations such as this will further help us grow our business on the high street and is integral to our own retail estate expansion plans.”
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Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn have agreed a three-year deal to support the Hampshire store.
In return, the brands will receive in-store branding, marketing and dedicated promotions.
It is the third concept store for Fred. Olsen Travel following the opening of its Eastbourne shop in June last year and its second in Worthing in January.
Cunard Director of UK Sales Tom Mahoney: “The opening of this new concept store will strengthen our partnership with Fred Olsen Travel. This dedicated high street space brilliantly showcases the exceptional cruise experiences our brand is known for and it is fantastic to have so many adventures at sea on display here in Hampshire, just a short drive from our UK headquarters in Southampton.
“This collaboration highlights the innovation that exists in the cruise sector and shows that the future is bright for high street retail agencies.”
Fred. Olsen Travel Director of Retail Paul Hardwick said: “We are delighted to be opening our newest concept store in Ringwood, Hampshire, supported by the Carnival brands.
“Cunard were instrumental in bringing this opportunity together, which further strengthens our great partnership with all of the Carnival brands.
“We feel strong collaborations such as this will further help us grow our business on the high street and is integral to our own retail estate expansion plans.”
The post Fred. Olsen Travel opens concept store supported by multiple Carnival brands appeared first on Travel Gossip.
Continue reading...
