Gold Medal has launched a new tool, Curated Offers, which allows agents to quickly access quotes that they can share with customers.
The operator said it realised the thousands of quotes that are created every week in its contact centre and on its website could also be used by agents.
From this week, the Curated Offers tool will agents to access these quotes within minutes to use on their channels and share with clients. Agents can filter offers by specific regions, departure airports, dates and star rating.
Managing Director Simon Applebaum (pictured) said: “Even on our best weeks we don’t convert every single offer that we quote on Gold Medal, although I am sure all operators and agents wish that was the case.
“These offers are then obsolete and despite the work that goes into making them the most competitive possible and with specific criteria in mind, they are effectively left on the cutting room floor, and we move onto the next one. We felt there was an opportunity here to amplify the number of offers agents have access to, and hence Curated Offers was developed.
“Not all offers that we quote would be suitable for our marketing, nor will every offer be suitable for every agent or their client, but within the thousands of quotes that are currently sat in our database, agents can filter their way through and utilise whichever they wish and use this content to develop their own marketing.”
Curated Offers was unveiled to some agents at the Gold Medal Big Day Out event in June and the operator has hosted webinars to show selected agents about the new platform, which has now been rolled out.
Dnata plans to roll out Curated Offers to its other trade-facing brands Pure Luxury, Cruise Plus and Incredible Journeys at a later date.
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The operator said it realised the thousands of quotes that are created every week in its contact centre and on its website could also be used by agents.
From this week, the Curated Offers tool will agents to access these quotes within minutes to use on their channels and share with clients. Agents can filter offers by specific regions, departure airports, dates and star rating.
Managing Director Simon Applebaum (pictured) said: “Even on our best weeks we don’t convert every single offer that we quote on Gold Medal, although I am sure all operators and agents wish that was the case.
“These offers are then obsolete and despite the work that goes into making them the most competitive possible and with specific criteria in mind, they are effectively left on the cutting room floor, and we move onto the next one. We felt there was an opportunity here to amplify the number of offers agents have access to, and hence Curated Offers was developed.
“Not all offers that we quote would be suitable for our marketing, nor will every offer be suitable for every agent or their client, but within the thousands of quotes that are currently sat in our database, agents can filter their way through and utilise whichever they wish and use this content to develop their own marketing.”
Curated Offers was unveiled to some agents at the Gold Medal Big Day Out event in June and the operator has hosted webinars to show selected agents about the new platform, which has now been rolled out.
Dnata plans to roll out Curated Offers to its other trade-facing brands Pure Luxury, Cruise Plus and Incredible Journeys at a later date.
The post Gold Medal launches curated offers for agents’ social media pages appeared first on Travel Gossip.
Continue reading...
