Hays Travel has appointed David McNiven to the newly-created role of Head of Marketing.
He has previously held senior marketing roles at Expedia and Cairn Hotel Group and within London-based marketing agencies, including Wavemaker where he led the affiliate marketing department.
His LinkedIn profile says he is also the founder of hotel digital marketing consultancy Book Direct.
At Hays, David will work alongside Head of Digital Sukie Rapal, who was previously covering both the broader marketing as well as digital marketing role. Both will report to Director of Strategy Lisa McAuley.
Lisa said: “David is a strong addition to our marketing team, and we are thrilled to welcome him to Hays Travel – he understands the brand and is a great fit with our values.
“During the appointment process we were impressed by his data-driven, strategic approach, his proven campaign experience, and success using multiple channel marketing.”
The post Hays Travel creates Head of Marketing role appeared first on Travel Gossip.
Continue reading...
He has previously held senior marketing roles at Expedia and Cairn Hotel Group and within London-based marketing agencies, including Wavemaker where he led the affiliate marketing department.
His LinkedIn profile says he is also the founder of hotel digital marketing consultancy Book Direct.
At Hays, David will work alongside Head of Digital Sukie Rapal, who was previously covering both the broader marketing as well as digital marketing role. Both will report to Director of Strategy Lisa McAuley.
Lisa said: “David is a strong addition to our marketing team, and we are thrilled to welcome him to Hays Travel – he understands the brand and is a great fit with our values.
“During the appointment process we were impressed by his data-driven, strategic approach, his proven campaign experience, and success using multiple channel marketing.”
The post Hays Travel creates Head of Marketing role appeared first on Travel Gossip.
Continue reading...
