A new consultancy has been launched, comprised of some of the best-known travel marketers.
The new venture, called Llama, is headed up by Andrew Shelton, who has previously held senior positions at British Airways, Virgin Holidays, Cheapflights and Dnata and Heath Heise, whose CV includes marketing positions at STA Travel, American Express and BA.
Joining Andrew and Heath are former Kuoni Marketing Director Dean Harvey, former Saga and Titan Marketing Director Lisa Edwards-Webb and PR and communications expert Phil Bloomfield, who has headed up comms at Dnata, Cheapflights and Virgin Holidays, among others.
Llama is positioning itself as a ‘pro-sultancy’ offering companies ‘access to unrivalled experience, expertise and insight as the travel industry enters a new era’.
Further Llamas will be announced in the coming weeks.
Llama aims to work with brands with both established marketing teams in place but whose strategy needs a refocus to achieve its desired objectives, as well as smaller, newly formed or start-up brands which would benefit from CMO-level input but don’t currently have it available in-house.
Andrew said: “The terrain of the travel industry has changed in recent years and will be constantly reshaped by developments in technology and changing customer behaviour – and marketers find themselves tasked with reading and understanding that new landscape.
“We call ourselves a ‘pro-sultancy’ because our aim will be to always add value to ensure their brands not only survive but thrive in that landscape.
“Collectively we’ve faced every kind of travel marketing challenge, and our purpose is to ensure that our knowledge is used proactively and with intent for travel brands, to deliver solutions that make a difference.”
Heath added: “In this challenging and highly competitive environment, travel brands can’t waste time hoping to find the right direction to take.”
Find out more here.
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The new venture, called Llama, is headed up by Andrew Shelton, who has previously held senior positions at British Airways, Virgin Holidays, Cheapflights and Dnata and Heath Heise, whose CV includes marketing positions at STA Travel, American Express and BA.
Joining Andrew and Heath are former Kuoni Marketing Director Dean Harvey, former Saga and Titan Marketing Director Lisa Edwards-Webb and PR and communications expert Phil Bloomfield, who has headed up comms at Dnata, Cheapflights and Virgin Holidays, among others.
Llama is positioning itself as a ‘pro-sultancy’ offering companies ‘access to unrivalled experience, expertise and insight as the travel industry enters a new era’.
Further Llamas will be announced in the coming weeks.
Llama aims to work with brands with both established marketing teams in place but whose strategy needs a refocus to achieve its desired objectives, as well as smaller, newly formed or start-up brands which would benefit from CMO-level input but don’t currently have it available in-house.
Andrew said: “The terrain of the travel industry has changed in recent years and will be constantly reshaped by developments in technology and changing customer behaviour – and marketers find themselves tasked with reading and understanding that new landscape.
“We call ourselves a ‘pro-sultancy’ because our aim will be to always add value to ensure their brands not only survive but thrive in that landscape.
“Collectively we’ve faced every kind of travel marketing challenge, and our purpose is to ensure that our knowledge is used proactively and with intent for travel brands, to deliver solutions that make a difference.”
Heath added: “In this challenging and highly competitive environment, travel brands can’t waste time hoping to find the right direction to take.”
Find out more here.
The post Industry experts launch new marketing consultancy appeared first on Travel Gossip.
Continue reading...
