P&O Cruises announces first sports sponsorship

  • Thread starter Thread starter Linsey McNeill
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Line P&O Cruises has partnered with Southampton Football Club to become its official sleeve partner in a multi-year deal.

The P&O Cruises logo will sit across the men’s, women’s and academy teams’ sleeve.

The partnership, the first sports sponsorship for P&O Cruises, will also offer exclusive benefits and experiences to P&O Cruises guests and Southampton FC members and fans, including cruise offers, match tickets, meet and greet events and onboard coaching.

All fans who purchase or have already purchased any of the Southampton FC 2024/25 replica kits can go into the Southampton FC stadium store to have the P&O Cruises branding applied to their shirts free of charge, subject to availability.

Carnival UK & P&O Cruises President Paul Ludlow, pictured second right, said: “P&O Cruises is Britain’s favourite cruise line, with a long history sailing from the port of Southampton. Southampton Football Club is one of the oldest and most forward-thinking clubs in English football, with a passionate and dedicated following of supporters in the city and beyond. It is a natural partnership for both of us.

“With the team promoted to the Premier League there has never been a better time to showcase our brand to the nation but whatever the results we will be supporting the teams wholeheartedly throughout the seasons.

“We are so pleased to be able to support the local and regional community through Saint’s Foundation, a local community charity which aims to level the playing field in Southampton, working across health, education, gender equality and employability. We look forward to creating a longer term wider partnership with Saints Foundation and will announce more details of this shortly.”

He added: “We are delighted to be the first company to sponsor the men’s, women’s and Academy shirts to promote diversity, equality and to encourage grass roots football and nurture new talent.

“Investing in our home port regions and in the communities in which we live and visit is vitally important to us and this partnership underpins our commitment to the region.”

Image shows, from left, Gavin Bazunu (men’s first team player SFC), Phil Parsons (Southampton Football Club CEO), Molly Pike (women’s team player), Paul Ludlow and Kayla Rendell (women’s first team player, SFC).

The post P&O Cruises announces first sports sponsorship appeared first on Travel Gossip.

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