As tourism and travel begins to thrive again, many travellers still have some safety concerns after the COVID pandemic, and considering in some countries there is unrest, economic instability, and even war.
Even so, the crucial aspect of planning any trip involves safety for your clients, and as a side note: >Always recommend travel insurance as we discussed in previous articles.<
While the world offers endless possibilities, and endless places to visit, some destinations still present security concerns, and have stringent travel restrictions still in place.
This article will give you some knowledge to confidently match traveller preferences with safe destinations.
a) Understanding Your Clients Risk Tolerance:
The first step is understanding your client's risk tolerance so discuss this with them initially.
Some travellers will crave off-the-beaten-path adventures, and thrilling activities, while others will prioritize established tourist destinations with robust infrastructure.
Here is some insight into types of different travellers:
>The Adventure Seekers: These travellers will always crave unique experiences and may be comfortable with a moderate level of risk. Recommend to them destinations like Costa Rica with its focus on eco-tourism, or Namibia with its stunning landscapes can be great options, but you will need to do some thorough research on specific regions and activities.
>The Safety-Conscious Travelers: This group of clients prioritizes safety and well-being. You can investigate destinations like Switzerland, known for its political stability and stunning scenery, or Japan, renowned for its low crime rates and efficient infrastructure, to be their ideal choices.
>The Family Travelers: Families require destinations with child-friendly activities, good safety, and infrastructure. You can offer options like New Zealand, with its emphasis on outdoor recreation and safety regulations, or Ireland, known for its welcoming culture and historical sites, to be the perfect fits.
b) Researching Safe Destinations:
Once you understand your client's risk tolerance, delve into destination research.
(*We continue to provide destination information on many locations in different current and upcoming articles.)
Here are key resources to look into:
>Government Travel Advisories: These advisories, issued by foreign ministries like the US Department of State, provide up-to-date information on safety concerns in various countries.
>Travel Safety Reports: There are organizations like the World Travel & Tourism Council (WTTC) publish safety reports assessing destinations based on various factors like crime rates and political stability.
>Visit Crowd-Sourced Travel Information Websites: There are Platforms like TripAdvisor forums which allow travellers to share their experiences, providing valuable insights into specific destinations.
*(If you have any useful information on safety and economic concerns at specific destinations, please share it on our forum)
c) Beyond The Listed Rankings: A Holistic Approach to Safety:
While these rankings and information reports are helpful, consider these factors for a more nuanced understanding of safety:
>Drill Down to Specific Regions: Safety can vary significantly within a country or even in specific areas. Research specific regions your clients plan to visit, focusing on the crime rates, political unrest, and any potential health risks.
> Time of Year: Certain destinations might be safe during specific seasons but experience higher crime rates, adverse weather conditions, or natural disasters at other times.
> The Travel Styles: Solo female travellers, and young millennials might have different safety concerns compared to couples or families. Tailor your advice based on individuals travel styles.
d) Communicating Safety Measures:
Once you've identified a safe destination, empower your clients with useful knowledge:
>Emergency Numbers: Provide a list of emergency contact numbers for the destination, including police, ambulance, and tourist assistance hotlines.
>Cultural Awareness: Brief clients on the local customs and etiquette to avoid cultural ‘faux pas’) Embarrassments) that could lead to misunderstandings, and even legal problems.
>Accommodation Safety: Recommend stays in resorts, hotels or guesthouses located in safe neighbourhoods with good security measures.
> Travel Insurance: As mentioned before, highlight the importance of travel insurance with adequate medical and security coverage.
e) Safe Destinations: Some Examples for Different Travel Styles:
>For Adventure Seekers:
Iceland: Breath-taking landscapes with well-developed tourist infrastructure.
Bhutan: A culturally rich Himalayan kingdom with a strong focus on sustainable tourism.
>The Safety-Conscious Travelers:
Singapore: A clean, modern city-state with low crime rates and efficient public transportation.
Slovenia: A European gem with stunning natural beauty and a peaceful atmosphere.
> For Family Travelers:
Canada: Diverse landscapes, family-friendly attractions, and a welcoming culture.
Australia: Excellent infrastructure, a laid-back atmosphere, and abundant wildlife experiences.
Do everything possible to understand your clients' needs, conducting thorough research, and providing clear communication, you can confidently guide them towards safe and unforgettable travel experiences.
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