TUI Group to expand presence in Turkey

  • Thread starter Thread starter Lisa James
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TUI Group has revealed plans to increase its presence in Turkey, including expanding its own hotel brands and extending the season in more markets.

TUI CEO Sebastian Ebel met with Tourism Minister Mehmet Ersoy and leading Turkish hoteliers recently to share plans to grow TUI’s presence in Turkey across all sectors.

The growth plan involves more collaboration with Turkish hotel partners as well as further expansion of TUI’s own hotel brands.

TUI also wants to extend the season across more of its markets to include autumn and winter.

The UK and German markets already offer Turkey as a year-round destination and other markets will also expand their programmes into the winter season. TUI will also target customers from new markets – with a special focus on Eastern Europe as well as international travellers from non-European markets.

TUI has 33 TUI Hotels and Resorts in Turkey, with more than 25.000 beds. The two most recent additions opened this year – TUI BLUE Angora Beach and TUI MAGIC LIFE Beldibi.

Sebastian said: “We are proud to work alongside our incredible hotel partners in Türkiye and we are committed to further grow in Türkiye. TUI sees enormous potential for the further development of tourism in Türkiye.”

“Türkiye has been a guest favourite for years, and this year we see it further solidified with impressive growth from all markets.

“The country offers a unique combination of being a high value destination with exceptional detail to quality. We want to grow our presence in Türkiye in all segments of our business – with our tour operators and airlines, our leading hotel brands and also in the activities segment as well as with the cruise business.

“Türkiye’s tourism sector is amongst the most successful in the world and it has enormous potential to develop further – for the benefit of Türkiye and its people. We are very proud of our outstanding hotel partners in Türkiye and we are committed to taking our strong partnerships to the next level. I look forward to working together to further expand our joint successes.”

The post TUI Group to expand presence in Turkey appeared first on Travel Gossip.

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