VIBE by Jet2holidays will once again be the official travel partner of Love Island, which starts a new series next week.
It’s the third time Jet2’s ‘millennium mindset’ brand has partnered with the show, which returns to ITV2 and ITVX on Monday 3 June for the 11th series.
To capitalise on publicity around the show, Jet2holidays has launched bespoke marketing initiatives, such as window posters, social media collateral and branded merchandise for agents.
Throughout the series, VIBE by Jet2holidays will run social media competitions for agents, with prizes including a goody bag containing Love Island merchandise.
Jet2holidays General Manager of Trade Sales Lloyd Cross said: “Following the huge success of our brand partnership with Love Island last year, VIBE by Jet2holidays will be the official travel partner of the show for the third year running.
“Love Island is one of the most talked about shows of the summer, so this partnership is the perfect way for us to showcase all the many benefits that make VIBE by Jet2holidays the go-to place to book some summer sunshine.
“By putting in place a number of initiatives to help independent travel agents and homeworkers increase their sales and grow their businesses, we are once again demonstrating our commitment to working with our partners.”
The post VIBE by Jet2holidays marks new series of Love Island with agent giveaways appeared first on Travel Gossip.
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It’s the third time Jet2’s ‘millennium mindset’ brand has partnered with the show, which returns to ITV2 and ITVX on Monday 3 June for the 11th series.
To capitalise on publicity around the show, Jet2holidays has launched bespoke marketing initiatives, such as window posters, social media collateral and branded merchandise for agents.
Throughout the series, VIBE by Jet2holidays will run social media competitions for agents, with prizes including a goody bag containing Love Island merchandise.
Jet2holidays General Manager of Trade Sales Lloyd Cross said: “Following the huge success of our brand partnership with Love Island last year, VIBE by Jet2holidays will be the official travel partner of the show for the third year running.
“Love Island is one of the most talked about shows of the summer, so this partnership is the perfect way for us to showcase all the many benefits that make VIBE by Jet2holidays the go-to place to book some summer sunshine.
“By putting in place a number of initiatives to help independent travel agents and homeworkers increase their sales and grow their businesses, we are once again demonstrating our commitment to working with our partners.”
The post VIBE by Jet2holidays marks new series of Love Island with agent giveaways appeared first on Travel Gossip.
Continue reading...
