General Articles

Pay-per-click (PPC) advertising is essential for travel businesses looking to attract more customers, increase bookings, and boost brand awareness. Choosing the right PPC platform ensures better targeting, higher engagement, and maximum return on investment (ROI). Here are some of the best platforms for travel PPC advertising. 7Search PPC 7Search PPC is a top travel advertising network that helps businesses run cost-effective PPC campaigns. It provides high-quality traffic, advanced audience targeting, and real-time analytics, making it a great choice for promoting hotels, travel agencies, and tour packages. Google Ads Google Ads offers Search Ads, Display Ads, and YouTube Ads, allowing businesses to target travelers actively searching...

The Philippines, a breathtaking archipelago of 7,641 beautiful islands, presents a unique and diverse travel experience, and today it is an extremely popular destination for tourists from all over the world. Not only that, it is also great for family travellers, solo travellers on a budget, and digital nomad travellers. With a growing tourism sector, with more than 1.5 million international arrivals or all demographics in the first half of last year and this year, the Philippines is rapidly establishing itself as a premier global destination. This useful guide for travel planners highlights three key regions that offer distinct, compelling experiences for your discerning clientele. 1. Boracay: The Island of Unparalleled Beach Bliss...

Yes, it is time to start gearing up for Easter holiday planning and getting those travel offers out there on your websites. Easter is a special time of renewal and family gatherings, presenting a significant opportunity for travel advisors. The earlier you begin the better, and April is just around the corner… This year, the holiday's timing and evolving modern travel trends offer unique avenues for crafting compelling packages and experiences for your clients. In the last few articles we have talked about different demographics, so now you are fine-tuned on planning the perfect deals for these groups. Understanding these nuances, and perfect holiday planning is crucial for staying ahead in a competitive market. The Now: Market...

Family holidays are more than just vacations; they're opportunities to create lasting memories, and modern travellers are seeking something special in their holidays. For travel advisors, specializing in family-friendly itineraries can be a rewarding and lucrative niche. It starts with understanding families' unique needs and desires, as this is crucial to planning successful and memorable holidays. Understanding the Family Dynamic. Families come in all shapes and sizes, from multi-generational groups to single-parent families. Tailoring activities to suit a range of ages and interests of each family member is essential. When planning, you must consider: Age Ranges: Activities suitable for toddlers will differ significantly from...

Switzerland is a land of breath-taking landscapes, rich cultural experiences, great cuisine, and a wealth of opportunities, adventures and activities for discerning travellers. As a travel advisor, you can leverage diverse attractions to create bespoke itineraries that exceed your clients' expectations. Highlighting Some Key Experiences for Your Clients: Alpine Hiking Adventures: Switzerland's hiking trails are legendary and popular with hiking enthusiasts. While the peak season draws tourist crowds, emphasize the vast network of trails that cater to all levels. Travel Advisor Tip: Recommend curated hiking tours with local guides knowledgeable in offering insights into the flora, fauna, and history of the region. Suggest exploring...

In a past travel trends article, we have touched on the trends of digital nomad travel: Remote work has become a growing trend worldwide… >People are embracing the "work-cations" trend, combining work with leisure trips. These travellers will look for destinations offering co-working spaces with stunning views, reliable Wi-Fi, and affordable accommodation that caters to digital nomads. They may plan a holiday working remotely from a beachside cafe in Bali or a mountain lodge in Switzerland, for example. < The rise of remote work took off during the past pandemic, and it has ushered in a new era of travel: these travellers are called digital nomads. ( Remote Workers) These individuals blend work and wanderlust, seeking destinations...

Continuing to look ahead at 2025 destination trends, the travel landscape is poised for a surge in exploration, with travellers seeking immersive experiences and authentic connections. TripAdvisor’s Travellers’ Choice Awards these Best of the Best destinations providing travel businesses a valuable roadmap, highlighting locales that have garnered exceptional reviews and captured the hearts of global adventurers. For travel advisors, this presents a prime opportunity to curate bespoke itineraries that cater to diverse client preferences, from cultural immersion to culinary escapades and thrilling outdoor adventures. Leveraging These Trending Destinations: A Strategic Approach for Advisors Understanding the nuances of these trending...

Benidorm, a jewel on the Costa Blanca, is a purpose-built tourism hub located approximately 45 kilometres northeast of Alicante. A hugely popular destination for millennials and Gen Z travellers considering it caters for every fun activity and travel adventure. Its popularity stems from a combination of stunning beaches, a mild microclimate sheltered by surrounding mountains, and a lively atmosphere that caters to diverse traveller interests. This guide provides travel advisors with the essential information needed to craft perfect Benidorm itineraries. Getting There & Around: Alicante Airport (ALC) is the primary gateway for Benidorm. From the airport, clients have several transfer options: Bus: Frequent and affordable bus...

Romance is alive and well, with couples increasingly seeking intimate getaways to nurture their relationships. As we all know in our modern lifestyles, busy schedules and demanding careers often hinder quality time at home, making romantic escapes more valuable than ever. As travel professionals, you can curate unforgettable experiences for your clients. Here are the top ten destinations guaranteed to fan the flames of love: 1. Sorrento, Italy: This charming town on the Bay of Naples exudes romance. Its picturesque streets, delectable cuisine, and stunning coastal views create an idyllic backdrop for couples. Recommend a stay at the luxurious ‘Bellevue Syrene Hotel’ for an extra touch of indulgence. 2. Maui, Hawaii: Hawaii's lush...

We have covered a few different niches already for holiday planning and perhaps some will give you as an ITA some ideas of where you would like to specialize. Here we will focus on ski holidays a niche that is still wide open to specialize in and one that can be pretty lucrative at that! Ski holidays offer clients an unforgettable experience, but navigating all the multiple options can be overwhelming for clients. As an ITA, you can help them find the perfect ski vacation that fits their budget and interests. This guide will equip you with the knowledge to become a ski holiday expert for your clients. a) Begin by Understanding Your Client's Needs: Their Budget: Discuss their budget openly and honestly and what they would like to...

For discerning travellers seeking solace in nature's embrace, botanical gardens offer nature enthuisasts more than just a picturesque escape; they provide an immersive experience into the fascinating world of flora. As travel advisors, we have the privilege of curating journeys that connect nature enthusiasts with these living libraries of botanical wonders. Beyond their aesthetic appeal, botanical gardens serve as vital centres for research, conservation, and education, making them not only beautiful destinations but also enriching and meaningful travel experiences. This guide expands on some of the world's most captivating botanical gardens, providing insights to help you craft unforgettable itineraries for your clients. 1. Kew...

We have previously touched on crafting travel for Millenials and Gen-Z demographics and their travel preferences. Here we will explore crafting travel for the younger at heart of the two groups, namely 'Millennials'. Millennials are passionate explorers and adventure seekers! When they ditch the daily grind ready for their yearly break, they want to embark on an unforgettable summer adventure. This guide is your passport as an ITA if you specialize in this niche for curating unique experiences that will fuel their wanderlust and quench their thirst for exploration and adventure. a) Forget the Tourist Traps: Embrace Authenticity Millennials crave unique experiences that go beyond the typical tourist itinerary. They seek cultural...

Many travellers dream of an unforgettable vacation experience, but planning it can be time-consuming and expensive. Today every traveller wants to save money especially groups and families and this is where you as an ITA can step in. All-inclusive packages offer a solution, bundling flights, accommodation, meals, activities, and sometimes even sightseeing tours into one convenient and cost-effective option. Let’s look at how travellers save money this way: Benefits of All-Inclusive Packages for Travelers: Convenience: Everything is pre-arranged, eliminating the need for extensive research and booking. Budget-friendly: Travelers know the total cost upfront, avoiding surprise expenses. Relaxation: Meals and activities are often...

California, the Golden State, is synonymous with sunshine, fun, and unforgettable adventures. With its iconic Pacific coastline to its star-studded cities and natural wonders, California offers a holiday experience like no other. As a travel advisor, helping your clients create their dream California itinerary is easier than ever. Here’s how to craft the ultimate Californian adventure for your clients. Discover Los Angeles: The City of Angels 1. A Star-Studded Welcome Los Angeles, or LA, is the entertainment capital of the world, making it a must-visit for any California holiday. Begin your clients' journey with a trip to Hollywood Boulevard. The Hollywood Walk of Fame and the TCL Chinese Theatre (formerly Grauman's Chinese...

The demand for health and wellness travel is booming, especially among modern millennial travellers, presenting exciting opportunities for travel advisors. With the above in mind, you can consider it a superb niche to specialize in for your travel business. This sector encompasses diverse experiences, from rejuvenating spa vacations to transformative yoga retreats and immersive meditation holidays. As a travel advisor, understanding the nuances of this market is crucial for effectively guiding clients towards fulfilling and enriching journeys. Understanding Your Client Motivations: Before recommending any specific wellness retreat or health tourism destination, it's essential to delve into the client's motivations. You need to...

In today's digital age, a successful travel website goes beyond just showcasing beautiful destinations and travel services you can offer your clients. It's about creating a seamless, engaging, user experience that converts browsers into bookers. Modern internet users that land on your travel website must find what they were searching for quickly, otherwise, they will click away and you have lost a potential client. This is where the strategic integration of technology plays a pivotal role and you should incorporate the best technology to meet today’s internet browsing trends. For more information on the types of forms available for travel websites Click Here. 1. Seamless Form Integration: CRM Systems: Integrating enquiry forms with...

For travellers seeking a tropical vacation destination, consider offering beautiful Fiji. It has so much to offer in activities, adventures, sightseeing, and a warm climate for most of the year. The Fiji Islands, consisting of an archipelago of over 300 islands in the South Pacific, offer a captivating blend of pristine beaches, lush rainforests, vibrant culture, and warm hospitality. As a travel advisor, you can help your clients curate unforgettable holiday experiences in this tropical paradise that offers something for every demographic. Exploring The Unparalleled Natural Beauty. Island Hopping: Tourists can enjoy exploring the diverse islands, each with its unique charm and character. From exploring the bustling main island of...

Many people in colder climates where winter is harsh, dream of escaping the clutches of winter by travelling to warm, sunny, and tropical destinations. As an independent travel advisor, you hold the keys to crafting the perfect winter sun holiday for your clients and in this article we will share some guidelines. Below, are some popular destinations, and useful tips to understand traveller preferences, thus to ultimately design unforgettable getaways at sunny warm destinations. The Power of Early Booking at Popular Tourist Spots. With thousands of holidaymakers seeking to escape the clutches of winter, it is always important to impress upon your clients the importance of booking winter sun holidays well in advance. This proactive...

When it comes to planning a luxury getaway, why settle for ordinary when you can indulge in extraordinary? At Be Special Tours, we specialize in curating personalized travel experiences that elevate your vacation to a whole new level. From Salzburg to the most enchanting destinations in Austria and beyond, our tailored tours offer the perfect blend of adventure, culture, and luxury. Why Choose Be Special Tours? Our agency has earned its reputation as a premier provider of tailor-made tours by staying true to three core values: Affordable Luxury: We deliver top-notch travel experiences that balance opulence with value. Whether it’s a bespoke day trip or an extended holiday, we ensure you enjoy the best without exceeding your budget...

You will find some great content in this forum in travel tips and guides, which you are welcome to print and share with your travel clients. Trust us, that extra thoughtfulness in your services, goes a long way. Here we will once again go over ways where you can save your clients money for their family holidays. As a travel advisor, your expertise extends beyond booking flights and hotels, as you want to provide a service to clients that shines. You will always play a crucial role in helping clients plan memorable and affordable family vacations, and when you do your best they will come back again to use your services. Here are 10 key strategies to guide your clients towards cost-effective holiday options: 1. Always Optimize Travel...