Recently we touched on some software and tech, that is vital to help you succeed in your ITA business by streamlining many of the tasks you have to deal with.
However, with the plethora of travel booking software options and technology available right now, choosing the right one can feel overwhelming, and besides some can be relatively expensive to implement as well.
This article will guide you through the some of the key features you must consider, and offers tips for you as ITAs to find the software that perfectly complements your travel agency's needs.
a) The Core Functionalities: Efficiency is Key
Travel booking software should streamline your workflow and free up time for what matters most - personalized customer service. Delivering exceptional client services builds up your travel brand to become one that is sought out.
Here are some essential functionalities of Resources and tools:
>Centralized Booking Engines: Use this tech to search and compare flights, hotels, car rentals, and activities from various suppliers within a single platform. Look for real-time availability and pricing to ensure you offer the best options to your clients.
>Customer Relationship Management (CRM): (*Read a previous article on details of CRM Software). This helps you manage client information, preferences, and booking history efficiently. This allows you to personalize offerings and build stronger relationships.
>Itinerary Building Tools: These allow you to craft customized itineraries with ease, including flights, accommodation, transfers, and sightseeing tours. A visually appealing itinerary presentation adds a professional touch.
>Accounting & Reporting Software: Should be available to generate invoices, track payments, and receive detailed reports on bookings and sales. This simplifies financial management and provides valuable insights into your agency's performance.
b) Features to Consider for Your Travel Niche
While software core functionalities are crucial, consider finding those that offer features which cater to your agency's specialization:
- Leisure vs. Corporate Travel: Leisure travel software might focus on vacation packages and activity bookings, while corporate travel software could offer expense management and duty of care features.
- Group & Family Travel: If you specialize in group tours, or family holidays, look for software that allows managing group bookings, flight blocks, and communication with larger numbers of travellers.
- Destination Management: If you cater to specific destinations, software with localized content, pre-built itineraries, and supplier connections in that region can be invaluable. DMCs can assist you with this.
>Scalability and User Experience
Look for software that scales up with your business, because as you grow it should be able to continue to meet your demands.
If you are still a small travel agency, a user-friendly platform with affordable pricing might be ideal to begin with.
As your business grows, consider using software that can integrate with other systems and accommodate increasing booking volumes.
The user interface (UI) should be intuitive and easy to navigate for both you, your staff complement, and your clients. A modern and visually appealing interface can enhance your brand image as well.
d) Embrace the Power of Integrations
Integrate your booking software with accounting software, email marketing tools, and online payment gateways to streamline operations for you and your visitors.
These great tools eliminate manual data entry and creates a seamless client experience.
e) Reliable Support Matters
Technical glitches are inevitable at times, so when implementing software for your business, choose a software provider with excellent customer support that offers timely assistance through phone, email, or live chat.
Using Free Trials and Demos
Many software providers offer free trials or demo versions. Why not take advantage of these to test the platform's functionalities and see if it suits your workflow and your travel business needs.
Choosing Your Perfect Fit
There's no "one size fits all" solution when it comes to using software and technology for your travel business.
This, research different options, shortlist a few based on your needs, and leverage free trials to make an informed decision.
Consider factors we have talked about, like budget, scalability, user-friendliness, and the provider's reputation.
It goes without saying that the right software can be a game-changer for your travel business, allowing you to focus on what you do best - creating unforgettable travel experiences for your clients.
