ABTA launches ‘Book it’ phase of Travel with Confidence campaign for peak booking season
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dhewitt@abta.co.uk Fri, 12/19/2025 - 14:44
ABTA is supporting its members throughout the peak booking season with its new ‘Travel with Confidence’ campaign, encouraging UK holidaymakers to ‘Book it’ with an ABTA member.
Running from 26 December 2025 until early February 2026, the campaign will highlight the benefits of booking with an ABTA member and offer practical support to people as they plan and book their holidays.
The campaign will feature digital ads across multiple social platforms such as YouTube, Facebook and Instagram, alongside radio advertising on Heart Digital UK, with ads set to Moloko’s ‘The Time Is Now’, which will air 26 December to 2 February, encouraging listeners to look for the ABTA logo and book with an ABTA member.
The campaign will include collaborations with a range of travel influencers, selected to reach different audiences. Jayney Travels (@jayneytravels), The Travel Mum (@thetravelmum) and The Travelette (@the_travelette) will share content on Instagram, supporting ABTA’s aim to reach families during the peak booking period. Alongside this, Jessica Viana (@jessicaxviana) will create content on TikTok and Instagram, to engage with solo travellers and a younger audience.
Alongside the advertising campaign, ABTA will support members with a marketing toolkit, which can be accessed in ABTA’s Member Zone. This will include ready-made social media assets that members can use across their own channels, helping them share the ‘Book it’ message and promote that they are an ABTA member.
Graeme Buck, ABTA’s Director of Communications, said:
“The peak booking period is vital for our members and we want to do all we can to support them.
“Our research shows just how much trust people place in ABTA members. Earlier this year, 88% of people told us they are more likely to book a holiday with an ABTA member than a non-member, and more than half say they would be willing to pay more for that added reassurance.
“The ‘Travel with Confidence’ campaign is designed to build on that trust. One phase of last year’s campaign brought a 74% increase in people using our member search on abta.com – demonstrating how it drives interest in booking with ABTA members. This year’s activity is about continuing that momentum and supporting members during the peak booking season.”
Notes to editors
ABTA is a trade association for UK travel agents, tour operators and the wider travel industry. We’re the largest travel trade body, with over 4,300 travel brands in membership who have a combined annual UK turnover of over £40 billion. We work closely with our members to help raise and maintain standards and build a more sustainable travel industry, and provide travellers with advice, guidance and support.
Our members sign up to a code of conduct and commit to agreed service standards and fair trading. When you need clear travel information, and accurate and impartial advice relating to your trip, we’re here for you. When you book with an ABTA member, reliable advice comes as standard. This means that booking with our members brings peace of mind.
All this together means we help you travel with confidence. www.abta.com
Continue reading...
Full Page image
dhewitt@abta.co.uk Fri, 12/19/2025 - 14:44
ABTA is supporting its members throughout the peak booking season with its new ‘Travel with Confidence’ campaign, encouraging UK holidaymakers to ‘Book it’ with an ABTA member.
Running from 26 December 2025 until early February 2026, the campaign will highlight the benefits of booking with an ABTA member and offer practical support to people as they plan and book their holidays.
The campaign will feature digital ads across multiple social platforms such as YouTube, Facebook and Instagram, alongside radio advertising on Heart Digital UK, with ads set to Moloko’s ‘The Time Is Now’, which will air 26 December to 2 February, encouraging listeners to look for the ABTA logo and book with an ABTA member.
The campaign will include collaborations with a range of travel influencers, selected to reach different audiences. Jayney Travels (@jayneytravels), The Travel Mum (@thetravelmum) and The Travelette (@the_travelette) will share content on Instagram, supporting ABTA’s aim to reach families during the peak booking period. Alongside this, Jessica Viana (@jessicaxviana) will create content on TikTok and Instagram, to engage with solo travellers and a younger audience.
Alongside the advertising campaign, ABTA will support members with a marketing toolkit, which can be accessed in ABTA’s Member Zone. This will include ready-made social media assets that members can use across their own channels, helping them share the ‘Book it’ message and promote that they are an ABTA member.
Graeme Buck, ABTA’s Director of Communications, said:
“The peak booking period is vital for our members and we want to do all we can to support them.
“Our research shows just how much trust people place in ABTA members. Earlier this year, 88% of people told us they are more likely to book a holiday with an ABTA member than a non-member, and more than half say they would be willing to pay more for that added reassurance.
“The ‘Travel with Confidence’ campaign is designed to build on that trust. One phase of last year’s campaign brought a 74% increase in people using our member search on abta.com – demonstrating how it drives interest in booking with ABTA members. This year’s activity is about continuing that momentum and supporting members during the peak booking season.”
Notes to editors
ABTA is a trade association for UK travel agents, tour operators and the wider travel industry. We’re the largest travel trade body, with over 4,300 travel brands in membership who have a combined annual UK turnover of over £40 billion. We work closely with our members to help raise and maintain standards and build a more sustainable travel industry, and provide travellers with advice, guidance and support.
Our members sign up to a code of conduct and commit to agreed service standards and fair trading. When you need clear travel information, and accurate and impartial advice relating to your trip, we’re here for you. When you book with an ABTA member, reliable advice comes as standard. This means that booking with our members brings peace of mind.
All this together means we help you travel with confidence. www.abta.com
Continue reading...
