ABTA’s a top three travel brand

ABTA’s a top three travel brand
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dhewitt@abta.co.uk Thu, 07/10/2025 - 11:19

Almost 400 people from the travel industry, including many ABTA members, turned out for the Travel Marketing Awards last night in London. The awards celebrate marketing excellence across the industry and focus on originality, creativity, innovation and relevance.

ABTA won third place for Travel Brand of the Year (up to £5m marketing spend), which is great recognition for our members and the ABTA team during our 75th anniversary year. Coming after research earlier this year showing that 88% of consumers would rather book with an ABTA member than a non-ABTA member, it shows the impact of our ‘Travel with Confidence’ marketing, which encourages holidaymakers to book with an ABTA member.

Congratulations to all those who won, and took part – it’s great to see marketing excellence from across the travel industry and a celebration of the huge range of campaigns that our members have created.

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