Benidorm, a jewel on the Costa Blanca, is a purpose-built tourism hub located approximately 45 kilometres northeast of Alicante. A hugely popular destination for millennials and Gen Z travellers considering it caters for every fun activity and travel adventure.
Its popularity stems from a combination of stunning beaches, a mild microclimate sheltered by surrounding mountains, and a lively atmosphere that caters to diverse traveller interests.
This guide provides travel advisors with the essential information needed to craft perfect Benidorm itineraries.
Getting There & Around:
Alicante Airport (ALC) is the primary gateway for Benidorm. From the airport, clients have several transfer options:
- Bus: Frequent and affordable bus services connect the airport to Benidorm.
- Tram/Train: The tram/train offers another convenient option.
- Car Rental: Numerous car rental companies operate at Alicante Airport, providing flexibility for clients wishing to explore the wider region. You can advise clients to book in advance, especially during peak season.
Accommodation Options:
Benidorm boasts a vast array of hotels and apartments to suit all budgets and preferences. From high-rise beachfront resorts to smaller, family-run establishments, there's something for everyone. Travel advisors should consider factors like proximity to the beach, amenities offered, and target client demographic when making recommendations.
Beaches & Activities:
Benidorm's three main beaches are a major draw:
- Playa de Levante: Known as the "rising beach," Levante attracts a younger crowd and is known for its vibrant atmosphere. (Note: While topless sunbathing is common in some parts of Spain, it's always best to check local customs and regulations.)
- Playa de Poniente: Poniente is generally more family-oriented and attracts a more mature crowd.
- Playa Mal Pas: This smaller beach nestled between Levante and Poniente offers a quieter alternative.
Attractions & Experiences:
Benidorm offers a wide range of attractions:
- Theme Parks: Terra Mítica (Mythical Land) offers thrilling rides and immersive experiences based on ancient civilizations. Terra Natura is a wildlife park showcasing animals in naturalistic habitats.
- The Lemon Express: This scenic train journey along the coast provides stunning views of the Spanish countryside.
- Golf: Several excellent golf courses are located in and around Benidorm, catering to golfers of all skill levels.
- Nightlife: Benidorm is famous for its vibrant nightlife, with countless bars, clubs, and restaurants catering to all tastes.
- Water Sports: A variety of water sports are available, including jet skiing, parasailing, and paddle boarding.
- Day Trips: Benidorm's location makes it a great base for exploring nearby towns and attractions, such as Alicante, Guadalest, and the Algar Waterfalls.
- Families: Terra Mítica, Terra Natura, and the family-friendly Poniente beach make Benidorm an excellent choice for family vacations.
- Couples: The romantic atmosphere, fine dining, and beautiful beaches create a perfect setting for couples.
- Groups of Friends: Benidorm's lively nightlife and abundance of activities make it ideal for group getaways.
- Solo Travellers: The safe and welcoming environment, combined with plenty of opportunities to meet other travellers, makes Benidorm a great option for solo trips.
- Seasonality: Benidorm's peak season is during the summer months. Advise clients to book well in advance, especially for travel during this period. Recommend Spring and Autumn as the best times to visit as the weather is warm with fewer tourists.
- Budget: Benidorm offers a range of options to suit various budgets. Travel advisors can tailor itineraries to meet specific client needs.
- Language: While English is widely spoken in tourist areas, learning a few basic Spanish phrases is always appreciated.
- Currency: The currency in Spain is the Euro (€).
