(You will read some information in our marketing section on the importance of using social media for advertising campaigns; Click here.)
For us as travel planners, understanding which destinations are trending on platforms like Instagram, Facebook, and TikTok is crucial to keep fingers on the pulse of trends.
These platforms reveal where travellers are actively seeking inspiration and what types of experiences are most desirable. The key is to move beyond the hashtag counts and understand the unique appeal of each location/destination, allowing you to craft the perfect itinerary for your clients.
Let us take an updated look at the most socially viral destinations and how to sell them.
Destinations Driving the SM Digital Conversation.
Dubai, United Arab Emirates.
Dubai's social media dominance is no accident. It's a city designed for spectacle, with a constant flow of new, extravagant attractions. For many travellers, a trip to Dubai is a chance to post aspirational content that captures a sense of luxury and futuristic vision.
What to highlight in promotions?
- Aspirational Experiences: Focus on unique, "post-worthy" activities, from a sunset desert safari to a high-end dining experience with a view of the Burj Khalifa.
- Luxury & Comfort: Be sure to emphasise the city's world-class hotels, impeccable service, and unique resorts that offer a blend of indulgence and unique photo opportunities.
Bali's enduring popularity on social media is driven by its serene, almost mystical aesthetic. It’s a place for travellers who want to showcase a lifestyle focused on wellness, nature, and inner peace. Also popular for solo travellers.
What to highlight in promotions?
- Wellness & Spirituality: Promote Bali's yoga retreats, holistic spas, and tranquil temples. The island is perfect for clients seeking to disconnect and post about their journey to mindfulness.
- Natural Beauty: Feature the iconic rice terraces, hidden waterfalls, and lush jungles. These are the visuals that resonate most with an audience looking for a peaceful escape.
Japan’s appeal lies in its captivating blend of the old and new. Social media content from Japan often features the contrast between Tokyo's vibrant, futuristic energy and Kyoto's timeless, cultural elegance. The weak Japanese yen has also made it an increasingly accessible destination, and as above, again popular with solo travellers.
What to highlight in promotions?
- Tokyo's Modernity: For Tokyo, focus on the unique street culture of Shibuya, the neon-lit back alleys of Shinjuku, and the world-class culinary scene.
- Kyoto's Tradition: For Kyoto, promote the serene bamboo groves, historic geisha districts, and ancient temples. The city is a goldmine for cultural and visually stunning content.
New York remains an evergreen social media star, still fondly called the Big Apple. Its constant evolution ensures there's always something new to capture. Content from NYC is all about energy, creativity, and the feeling of being at the centre of the world.
What to highlight in promotions?
- Iconic Landmarks: The city is full of recognisable backdrops, from the Statue of Liberty to Central Park, that guarantee high engagement.
- Vibrant Culture: Sell the experience of seeing a Broadway show, exploring a gallery in Brooklyn, or finding a hidden speakeasy. These are the experiences that prove your client is a true urban explorer.
Cape Town is rapidly gaining ground on social media, showcasing a dramatic blend of nature, culture, and adventure. South African tourism as a whole is growing in leaps and bounds in popularity. As for Cape Town, its popularity is fuelled by visuals that are unlike any other city, making it a powerful visual asset.
What to highlight in promotions?
- Epic Landscapes: Feature the dramatic views from Table Mountain, the stunning beaches, and the rugged coastline. These visuals are a major draw for clients who love the outdoors.
- Unique Experiences: From visiting the Cape Winelands to exploring the vibrant Bo-Kaap neighbourhood, Cape Town offers a diversity of experiences that look fantastic on any feed.
This approach not only helps you secure a booking but also makes you a valued partner in helping your clients create their own share-worthy memories.
