Inspiring consumers to dream about their next holiday with an ABTA member
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dhewitt@abta.co.uk Thu, 11/13/2025 - 14:10
Our members continuously tell us how powerful the ABTA brand is and how they use it to generate business and reassure customers. We know that 88% of people are more likely to book a holiday with an ABTA member than with a non-member and that’s why we think it’s so important to keep encouraging holidaymakers to look for the ABTA logo.
We’re always striving to keep the ABTA brand as visible as possible; one of the ways in which we do that is through our ‘Travel with confidence’ marketing campaigns.
Last week we launched the first phase of the campaign – Dream it – where we're encouraging holidaymakers to start dreaming about their holidays for 2026, whilst keeping ABTA members front of mind for when the time comes to book.
For this first phase, we have partnered with Vogue Williams and her sister Amber to feature on their podcast – Vogue & Amber – and we're running advertising across a number of social media platforms. We’re also working with influencers to help spread the benefits of booking with an ABTA member and to encourage people to look for the ABTA logo.
If you’d like to be involved you can find our Marketing toolkits on the Member Zone or share anything we post on social media.
Mark Tanzer, Chief Executive
Continue reading...
Full Page image
dhewitt@abta.co.uk Thu, 11/13/2025 - 14:10
Our members continuously tell us how powerful the ABTA brand is and how they use it to generate business and reassure customers. We know that 88% of people are more likely to book a holiday with an ABTA member than with a non-member and that’s why we think it’s so important to keep encouraging holidaymakers to look for the ABTA logo.
We’re always striving to keep the ABTA brand as visible as possible; one of the ways in which we do that is through our ‘Travel with confidence’ marketing campaigns.
Last week we launched the first phase of the campaign – Dream it – where we're encouraging holidaymakers to start dreaming about their holidays for 2026, whilst keeping ABTA members front of mind for when the time comes to book.
For this first phase, we have partnered with Vogue Williams and her sister Amber to feature on their podcast – Vogue & Amber – and we're running advertising across a number of social media platforms. We’re also working with influencers to help spread the benefits of booking with an ABTA member and to encourage people to look for the ABTA logo.
If you’d like to be involved you can find our Marketing toolkits on the Member Zone or share anything we post on social media.
Mark Tanzer, Chief Executive
Continue reading...
