By focusing on a unique area (niche) you can become the go-to expert and attract clients who are specifically looking for what you offer. Let’s look at the niche iconic UNESCO destinations, special landmarks, and film locations in this article.
The allure of Earth's most captivating sites – from the majestic silhouette of the Eiffel Tower to the ancient mysteries of Machu Picchu – draws travellers from every corner of the globe.
As travel advisors, you are the architects of these dream voyages, the key to unlocking unforgettable experiences at iconic landmarks, historical destinations steeped in the echoes of the past, evocative film locations, and the planet's breathtakingly natural wonders.
But simply booking flights and accommodations is no longer enough. Today's discerning traveller seeks depth, authenticity, and meticulously crafted itineraries that resonate with their passions.
Understanding the Modern Explorer:
Before crafting any travel itinerary, take the time to understand your client's motivations. Open a discussion with them to find out:
- Are they history buffs eager to walk in the footsteps of civilisations long gone?
- Film fanatics yearning to see the real-life backdrops of their favourite movies?
- Adventure seekers drawn to the raw beauty of natural wonders?
- Or perhaps a blend of these interests?
Curating Unique Experiences at Iconic Landmarks:
Iconic landmarks are often at the top of travellers’ wish lists. However, the sheer popularity of these sites can lead to crowded and sometimes superficial experiences. Your role is to elevate these visits.
Instead of a rushed group tour of the Colosseum, consider arranging a private guided tour with an archaeologist, focusing on a specific aspect of Roman history or gladiatorial combat.
For clients visiting the Great Wall of China, consider suggesting a less-visited section and incorporating a visit to a local village for a deeper cultural understanding. Think beyond the postcard view and explore opportunities for behind-the-scenes access, exclusive viewings, or immersive activities that offer a fresh perspective.
Delving into the Past at Historical Destinations:
Historical destinations offer a powerful connection to the past. When planning trips to such locations, consider the narrative you can weave for your clients. For those travelling to Egypt, go beyond the Pyramids and explore the Valley of the Kings or arrange a felucca ride down the Nile, evoking the spirit of ancient travellers.
When planning a visit to Auschwitz-Birkenau, ensure clients are prepared for the emotional impact and consider arranging a guided tour that provides historical context and personal stories. Encourage engagement with local historians, museums, and cultural institutions to enrich the experience and foster a deeper appreciation for the destination's significance.
Stepping into the Silver Screen at Film Locations:
The allure of stepping into the world of cinema is strong for many travellers. When planning trips centred around film locations, meticulous research is key.
Identify the exact locations used in their favourite movies and consider incorporating activities that bring those scenes to life. Examples:
- For "Lord of the Rings" fans visiting New Zealand, suggest a tour that takes them to key filming locations and incorporates elements of the films' fantasy world.
- For those drawn to the magic of Harry Potter in the UK, consider adding visits to other literary landmarks or arranging a themed afternoon tea.
- For those drawn to The Game of Thrones, as above…
Embracing the Majesty of Natural Wonders:
From the Grand Canyon to the Amazon rainforest, Earth's natural wonders offer breathtaking beauty and unparalleled adventure.
When planning trips to these destinations, prioritise sustainable and responsible tourism practices. Advise clients on the importance of respecting local ecosystems and supporting conservation efforts.
Offer a range of experiences, from challenging hikes led by experienced guides to more leisurely wildlife spotting tours.
Consider the time of year and potential weather conditions to ensure a safe and enjoyable trip.
Encourage clients to immerse themselves in the natural environment, perhaps through activities like stargazing in a remote desert or kayaking through pristine waters.
The Advisor's Added Value:
In the age of online booking, your expertise as a travel advisor is invaluable.
You provide personalised recommendations, handle complex logistics, offer insider knowledge, and provide a crucial safety net when unforeseen circumstances arise. When planning these extraordinary journeys, remember to:
- Craft personalised itineraries: Tailor each trip to the client's specific interests, budget, and time constraints.
- Provide in-depth information: Go beyond basic facts and offer historical context, cultural insights, and practical advice.
- Arrange unique experiences: Seek out opportunities for exclusive access, private tours, and immersive activities.
- Ensure seamless logistics: Handle all aspects of the trip, from flights and accommodation to transportation and activities.
- Offer ongoing support: Be available to assist clients before, during, and after their travels.
Your expertise in a niche like these above will guide them to not just see these wonders, but to truly connect with them on a deeper level.
