Supporting peaks and encouraging customers to ‘Travel with confidence’
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dhewitt@abta.co.uk Thu, 12/18/2025 - 12:42
The traditional peak booking period is often the busiest time for our members –and we will be supporting you by running our ‘Travel with confidence’ campaign alongside your marketing activity.
We launch the ‘Book it’ phase of the campaign on Boxing Day, running radio ads across Heart Digital UK, and once again, using the popular ‘The Time Is Now’ song by Moloko.
This phase is designed to target the family market and encourage them to look for the ABTA logo before booking their 2026 holiday and throughout December-February we will again be partnering with several social media influencers, as well as running advertising across Facebook, Instagram and YouTube.
Last year’s ‘Book it’ campaign resulted in a 74% increase in customers using our ‘member search’ on abta.com (year-on-year), showing that our campaigns boost further the numbers looking for the ABTA logo when researching and booking their holidays. People want to know that they can trust the company they are booking with and will get the holiday that they’ve paid for – after all, 88% people say they are more likely to book their holiday with an ABTA member than a non-member.
Using the ABTA logo is a great way to promote your membership and benefit from these positive consumer perceptions. We have all the tools you need to do this at: www.abta.com/marketingtoolkit – you’ll find all of our latest campaign assets there too.
Mark Tanzer, Chief Executive
Continue reading...
Full Page image
dhewitt@abta.co.uk Thu, 12/18/2025 - 12:42
The traditional peak booking period is often the busiest time for our members –and we will be supporting you by running our ‘Travel with confidence’ campaign alongside your marketing activity.
We launch the ‘Book it’ phase of the campaign on Boxing Day, running radio ads across Heart Digital UK, and once again, using the popular ‘The Time Is Now’ song by Moloko.
This phase is designed to target the family market and encourage them to look for the ABTA logo before booking their 2026 holiday and throughout December-February we will again be partnering with several social media influencers, as well as running advertising across Facebook, Instagram and YouTube.
Last year’s ‘Book it’ campaign resulted in a 74% increase in customers using our ‘member search’ on abta.com (year-on-year), showing that our campaigns boost further the numbers looking for the ABTA logo when researching and booking their holidays. People want to know that they can trust the company they are booking with and will get the holiday that they’ve paid for – after all, 88% people say they are more likely to book their holiday with an ABTA member than a non-member.
Using the ABTA logo is a great way to promote your membership and benefit from these positive consumer perceptions. We have all the tools you need to do this at: www.abta.com/marketingtoolkit – you’ll find all of our latest campaign assets there too.
Mark Tanzer, Chief Executive
Continue reading...
