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The travel industry has undergone a significant shift in recent years, and the needs and expectations of people going on holidays has changed. This means that as a travel advisor, you need to change your mind-set too, and understand how to customize different travel packages according to the different demographics. Gone are the days of one-size-fits-all itineraries and millennial travellers crave unique, personalized experiences, that cater to their specific interests, needs, and preferences. The same applies for seniors, families, and baby boomers, where it concerns travel, so you need to plan your tour packages accordingly. Travel advisors tailoring experiences to different demographics, travel companies can tap into a wider...

COVID 19 threw a huge spanner in the works where it concerns travel and tourism, and many travel companies and home based travel agents and advisors had to close their doors indefinitely, and some forever The global tourism industry, once a vibrant symbol of connection and exploration, was severely, and negatively impacted by the global pandemic. Even now, as the world cautiously moves towards a new normal, popular tourism destinations and tourism businesses still grapple with the task of recovery. This journey to a revival of world travel requires innovative strategies to navigate lingering challenges, and rebuild traveller confidence, and it still remains a difficult task. So what are travel suppliers and the tourism industry...

Standing Out in the Crowd in The Competetive Travel Industry The travel industry is booming, but with so much competition, how do you make your travel offers stand out? Here are some of the best methods to capture the attention of today's travel-hungry audience: 1. Know Your Traveler: Before you start crafting campaigns, put yourself in your ideal customer's shoes. What kind of trip are they looking for? Are they a luxury-seeking couple or a budget-conscious backpacker? Understanding their demographics, interests, and travel style will help you tailor your message and target the right channels. 2. Embrace the Power of Personalization: Travelers crave experiences, and generic marketing won't cut it. Use data and analytics to...

We're always looking for ways to make your forum experience even better, so that you have every resource that you need at your fingertips. We would love to hear from you abouit what features you would like us to add that would make your life easier, and help you connect with other advisors? Let us know in the comments! We're looking for ideas on things like: Content & Collaboration: Sharing successful itineraries that clients have raved about? Live Q&A sessions with some of our TA industry experts? Group discussions for successful travel planning? Business Tools: A marketplace for advisor resources or advertising and marketing guidelines? Integration with popular booking platforms technologies? Guidelines for how to use AI in...