General Articles

The travel bug is renewed after the catastrophic pandemic threw a spanner in the works. It’s time to get your brand out there and become the go to ITA for travel planning. So what is the best way to do this you may ask? When it comes to advertising social media is the perfect launch pad to propel your travel brand to attract new clients and retain them. With a strategic well thought out approach, you can leverage the power of social media to showcase your travel offerings, engage with potential travellers, and ultimately drive bookings with your brand. Let’s have a look at some important points to note when advertising ion social media. 1-Know Your Platform and Audience The travel industry thrives on beautiful visuals and...

Finding new clients in the competitive world of travel has become more difficult than ever before for you as the travel advisor. In the ever-evolving digital landscape, travel advisors face a unique challenge: remaining relevant and most importantly informed in an age of online booking platforms and readily available travel information. Still, this challenge presents a golden opportunity in our digital age; that is by leveraging social media to connect with potential clients, find new traveller clients, and showcase the irreplaceable value of your travel advisor's expertise. >You Need Start Building a Strong Online Presence: The first step is crafting a compelling online presence, something that makes you stand out head and...