Cycling tourism is a rapidly growing segment of the travel industry, offering a unique blend of adventure, fitness, and cultural immersion. Particularly popular with Gen Z and millennials, making it a wonderful niche to specialize in.
This useful guide outlines key considerations for tour operators planning and executing successful cycling tours.
Some Key Considerations for Tour Operators.
Target Audience & Tour Design:
Define your niche: Focus on specific demographics (e.g., families, experienced cyclists, luxury travellers) or interests (e.g., wine tours, cultural tours, mountain biking).
Tailor difficulty levels: Offer a range of different tour options, from leisurely rides to challenging climbs, to cater to various fitness...