In past articles we have recommended drilling down into specific niches. This is far more lucrative than general travel booking, and some travel niches are yet untapped.
Recently we covered planning travel and tour experiences for millennials, but what about planning tours and travel for those in their golden years?
Since the recovery of international tourism after the COVID pandemic, the travel industry is witnessing a fascinating shift, which is the rise of the active, experienced senior traveller.
These older generations are considered fondly as the 'Baby Boomers', a generation known for their adventurous spirit, and for making the most of their retirement years.
They are seniors in what they call their Golden Years that crave...