About the AITO

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The Association of Independent Tour Operators (AITO) is a UK-based trade association that represents over 120 specialist tour operators who provide high-quality, tailor-made travel experiences to destinations around the world. AITO members range from small, independent operators to larger companies with international reach.

AITO was established in 1976 with the aim of promoting the concept of specialist travel and providing a platform for small and independent tour operators to come together and share best practices. The association is committed to promoting responsible tourism and sustainable travel practices, and members are expected to adhere to a strict Code of Business Practice that sets standards for customer service, financial protection, and environmental responsibility.

AITO members offer a range of travel experiences, including adventure travel, cultural tours, luxury holidays, and family holidays. They are known for their expertise in their chosen destinations, and many offer bespoke itineraries that are tailored to individual needs and interests.

AITO also operates a consumer protection scheme called the AITO Quality Charter, which provides financial protection to customers in the event of a member company ceasing trading or being unable to provide the booked holiday. Customers also have access to a dispute resolution scheme to help resolve complaints against AITO members.

In summary, the Association of Independent Tour Operators is a trade association that represents specialist tour operators who provide high-quality, tailor-made travel experiences. AITO is committed to promoting responsible tourism and sustainable travel practices, and its members are expected to adhere to a strict Code of Business Practice that sets standards for customer service, financial protection, and environmental responsibility.
 
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