Promoting careers in our industry with #BePartOfTravel

Promoting careers in our industry with #BePartOfTravel
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dhewitt@abta.co.uk Thu, 08/28/2025 - 15:52

Recruiting and retaining staff was one of the biggest challenges facing the travel industry following the pandemic, which is why we launched our #BePartOfTravel careers campaign.

The campaign continues, and with A-level and GCSE results having just been announced now is a good time for us to help spread the word that the travel industry is a great place to work.

Our social media assets cover the excitement of working in the industry, the benefit of using travel experts, and the friendliness of what is very much a ‘people’ sector.

If you’re currently searching for staff who don’t need prior experience in travel, and are looking to refresh what you’re saying online, you can download our assets to use in your own messaging from our marketing toolkit. This also allows you to show to new recruits that you are members of ABTA – a brand which is extremely well regarded by the general public.

Also available is our video which features testimonials from ABTA member travel agents and tour operators explaining why they work in the industry, and the various reasons it should be considered as a career path by graduates and career changers.

And we've just produced a new TikTok where we asked members of the ABTA team about their own travel careers, and what advice they have for those who wish to get started in the industry.

All the assets and videos are available to download and share from our marketing toolkit in the Member Zone.

Mark Tanzer, Chief Executive

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