Understanding the latest regulatory changes
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dhewitt@abta.co.uk Thu, 01/22/2026 - 15:04
The announcement by the Competition and Markets Authority (CMA) last November that it would be taking enforcement action against companies that had not included all non-optional charges in their headline pricing was a clear indication to members of future practice. Although we continue to make the point to the CMA that this represents a significant challenge for companies in relation to fees and charges collected in resort, it is consistent in its view that prices must include local taxes and resort fees in the headline price. Our members are working to do this, but the process will inevitably take time, and we have guidance to help members understand the changes.
The CMA is not the only regulator active over pricing and advertising. The Advertising Standards Authority polices what it sees as dubious claims relating to environmental issues, known as greenwashing, as well as misleading advertising in general. We have specific guidance on greenwashing, and the Code of Conduct remains a very useful tool in identifying areas where advertising must be clear and not potentially misleading.
In addition, this week the CAA has published new guidance updating the rules on advertising ATOL-protected products, to reflect modern marketing methods, including digital advertising and the use of influencers. This will come into force on 1 April 2026, so members will need to consider this guidance and act accordingly before then.
As always, our Legal and Public Affairs teams are available to give advice and help to members above and beyond the information and guidance available on our website.
Mark Tanzer, Chief Executive
Continue reading...
Full Page image
dhewitt@abta.co.uk Thu, 01/22/2026 - 15:04
The announcement by the Competition and Markets Authority (CMA) last November that it would be taking enforcement action against companies that had not included all non-optional charges in their headline pricing was a clear indication to members of future practice. Although we continue to make the point to the CMA that this represents a significant challenge for companies in relation to fees and charges collected in resort, it is consistent in its view that prices must include local taxes and resort fees in the headline price. Our members are working to do this, but the process will inevitably take time, and we have guidance to help members understand the changes.
The CMA is not the only regulator active over pricing and advertising. The Advertising Standards Authority polices what it sees as dubious claims relating to environmental issues, known as greenwashing, as well as misleading advertising in general. We have specific guidance on greenwashing, and the Code of Conduct remains a very useful tool in identifying areas where advertising must be clear and not potentially misleading.
In addition, this week the CAA has published new guidance updating the rules on advertising ATOL-protected products, to reflect modern marketing methods, including digital advertising and the use of influencers. This will come into force on 1 April 2026, so members will need to consider this guidance and act accordingly before then.
As always, our Legal and Public Affairs teams are available to give advice and help to members above and beyond the information and guidance available on our website.
Mark Tanzer, Chief Executive
Continue reading...
