What is ABTA

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The Association of British Travel Agents (ABTA) is a UK-based trade association that represents travel agents and tour operators. Its members include over 4,300 travel brands that provide a wide range of travel services such as flights, accommodation, holiday packages, and travel insurance.

ABTA was established in 1950 with the aim of promoting high standards of professionalism and service among its members, and to provide a unified voice for the travel industry. The association also aims to provide information and advice to consumers, and to work with government and other organizations to promote responsible travel and sustainable tourism.

ABTA members are required to abide by a Code of Conduct, which sets out standards for customer service, financial protection, advertising and marketing, and environmental responsibility. The association also operates a dispute resolution scheme to help customers resolve complaints against its members.

In summary, the Association of British Travel Agents plays an important role in representing and regulating the travel industry in the UK, with a focus on promoting professionalism, responsible travel, and consumer protection.
 
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